Zurich and the art of motorcycle maintenance

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ZÜRICH FLUGHAFEN — I remember now. I used to spend a lot of time in this airport on my way to Saudi Arabia. I′m not sure why. It was the route. So the airport is full of spirits for me. Sombre. Stern, and quite representative of these times.

I′ve been away. Far away. On a ski hill. In a community that is not apparently touched by any economic anxiety. The town of Engelberg and the ski hills associated with it were full of happy, prosperous looking people. The hotels and bars overflowed.

But I can′t see how the future of organisations cannot have a greater focus on communications and engagement. The changes to economics will clearly affect some sectors and some countries differently from others. Cars, banks, and other businesses are clearly already deeply affected. But won′t some others be left alone? Groceries, cinemas, public sectors…

The biggest question mark that sits over all of this is: what′s next? And no one seems prepared to answer that. But that can′t last forever. We cannot stay silent indefinitely.

Undoubtedly businesses of every sort have lost credibility with their people — employees, contractors, suppliers, partners, governments. That′s not something that will easily be won back. But organisations must start to try. Sooner rather than later.

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