DISTRICT LINE — It’s not really business as usual. Starting a business involves a whole lot more stuff than you expect. It’s not over whelming, but it is a pain in the possum.
And because these are different times I have taken advantage of the pace to walk a gaggle of 11-year-old girls to school each morning — one of which is mine. Tuesday, the smallest one called her father on her exciting new mobile phone:
“Where are you?” he asked.
I could hear her trying to answer: “I am under a sign that says The Family.” (ITV, Wednesdays at 9 pm). Which was a perfectly good answer. As would have been “Standing next to Emma,” or “In my shoes.” But that’s not what he was really asking.
The question should have been: “Where are you in relation to me, or explained by milestones or coordinates that I can understand?”
So when people in companies ask “What are we doing?” they often get and answer like “We’re standing in the boardroom discussing the Congo file.” And what they are really asking… or what they should really be asking… is: “What are we doing in relation to the business strategy and objectives, or versus the plan for the year…?”
If more of us focused on the big picture in making small decisions, we would make better decisions.
P.S. Yes, of course, it would help if we knew what the business strategy, objectives and and annual plan were. Ask your comms people. Or call us. We can help!