We don’t read like we used to

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How do you get your daily digest of news and information? If it’s through online media you are in the majority of the world’s news readership. However recent research from the University of Oregon suggests that the way we ‘read’ affects recall. We tend to scan, semi-engage with content and not finish the end of an article. This study has implications for corporate channel managers who are using more online activity that ever before.

Email us at info@ableandhow.com for a summary of the research.



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