The future is organisational communications

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BREWSTER, MASS — The one thing that the recession is teaching us is that nothing is sure.

Cars won’t sell… or will they?

Banks must be held to account… or maybe not?

The market will double dip, or W, or L… or maybe it won’t.

But amidst all of that uncertainty — and the more that will undoubtedly come — one thing seems increasingly clear: people are at the heart of all our industry and making them work better and harder is going to be more and more important. And it’s going to be harder and harder to do.

People aren’t making things with their hands anymore. They’re not even making them with machines any more. Instead the economy is reliant on how well people think. And what they do with their time. And how well they cooperate and coordinate with others.

We are a professional services economy.

My relatives 150+ years ago struggled as engineers to make better and better machines: weavers, cotton-splitters, wrenches and lawn-mowers. That was what happened in those days. Today every member of my family works in some kind of professional service.

When the world is all about people offering hourly work to each other, organisational communications is the heart of everything.

Do it right and you will succeed.

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