Saving money on programme communications

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PICCADILLY — I am starting to get a little exasperated with people saying that they cannot use consultants because they have been told to save money.

I know that statement only seems logical, but there are so many ways that it is not. If you are running programmes inefficiently then you’re wasting money. And let’s be honest, many, many company programmes are being run for the first time at that particular organisation… whereas there are people (like some consultants) who have run that kind of programme before. They know how to do it effectively and spending less money.

Alternately, a lot of organisations seem to be putting programmes on hold: ‘We’ll save money by not doing anything for a while.’

And that logic I find even harder to manage.

Will you programme be cheaper to run in 18 months?
Is there no real need for it to run now? (And if not then maybe we don’t need it at all!?) If a programme is required then it is required now. Like compounded interest, the savings/ improvements/ efficiencies that it would bring later ought to be even more useful today.

Finally, there’s the whole question of relative costs. “I would do the work for that money,” is one I have heard recently. And it’s really embarrassing to hear that. The sous-text is that you are over-charging and getting very wealthy in the process. But the truth couldn’t be less real.

Organisations that hire consultants avoid all sorts of costs: recruiting, payroll, benefits, training, pensions, management, layoffs, out-placement, etc.

While consultancies have their own costs (above and beyond all those listed in the preceding paragraph). Those include: marketing, sales, brand, administration, downtime, insurance, facilities, etc. Those are all sunk costs too. They’re just the price of admission.

I know I am not the first to suggest this — and I won’t be the last — but it would be great if more organisations could see consultants and consultancies as partners. We are always on call for you… to make your programmes more successful, and, yes, to save you money.

What do you think?


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