Is your company comms ready for fame?

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LONDON — There’s a website associated with Antony Gormley’s latest artwork. The ‘work’ is called ‘One and Other’ and it’s strangely addictive. It is a programme for 2,400 different people to stand one hour on the fourth plinth over the space of almost 3.5 months. Have a look at the site. But I warn you, it is strangely engrossing.

This afternoon there was an ordinary bloke on it in a suit and tie and a bicycle. He was quite good actually. He seemed to have thought about what he’d do for the hour. Nice pink socks and pink tie. But he also had a bunch of websites added to his profile. Always willing to follow a random lead, I clicked on a few. They were, pleasantly enough, links to charities and associations the man supported. But the one commercial site — a bicycle company — has a big band across the site saying “sorry, we are closing June 10th, but we’ll open again on June 14th”.

Yikes. That’s almost a month ago.

Clearly none of us are always totally on the ball. But I suspect that company got as many hits on its website today as they have all year. And they weren’t ready.

Are you?

/df



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