Influence and the credit crunch

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CHELSEA — Don’t ask me about underlying influencing factors in the economy. I’m no economist. But I do know when I am being sold some old pile of rubbish. And that’s what the media in the UK is pitching us now.

We seem to have reporters who are used to covering train wrecks covering the economy. And it shows. Yesterday’s Independent carefully detailed the extensive job losses in the public and private sector… And told us (ho! ho! ho!) that many, many more businesses were clearly waiting until after thhe holidays to layoff droves more people.

What piffle.

It would appear to be the reflected Jo Moore school of journalism…. If you want to sell papers, create a crisis.

News is today that BBC financial reporter Robert Peston has been working round the clock to keep his business blog up to date.

The readership is large, I am told.

Why?

It must have something to do with the incredible hurdles put in front of businesses when it comes to their communications. Because who would you rather heard explain the problems in commodity or petrol prices… a guy who won a comedy award for impersonating Margaret Thatcher, or the guy running BHP or BP?

Let’s hear what they say.

/df



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