GM & Chrysler: Lessons in poor internal communications

with No Comments

LONDON — What I like most about this blog on the Harvard Business website, is that it could have been written by me!

Not that I am vain or anything…!

But I think these ’employee relations’, or internal communications, or (my preference) organisational communications issues are ones that will return to haunt us. They are also issues that may well define this recession for future generations:

“We thought we lived in a world that we didn’t. When the going got tough, our organisations forgot everything about communications that we thought they had learned in the decades that had past.”

However, the most interesting part of this article — which is a companion, or plug, for a longer one in HBR — is the comments that it is receiving from readers. At the time of writing they are 50/50 in favour of GM and Chrysler’s poor attempt at letting anyone know about their future before they read it in the paper.

That can’t be right.

There is no real merit in kicking companies when they are down. And no one can be more down that Chrysler and GM in 2009. But lots and lots of Americans have put a lot of faith in these companies. The public wants to support these brands. We genuinely want them to succeed. Except that stories like this try our faith. And the brand may not be strong enough to withstand the chipping away that this represents.

That is a shame.

/df



Download PDF

Download PDF

Leave a Reply

3 × one =

closeShare
#
#
#
#
#