Drawing attention to yourself: The consulting challenge

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GREAT PORTLAND STREET – Not far from our offices is the Chinese Embassy in the UK.  Across the street there’s a booth set up and someone practising Falun Gong 24 hours a day. Falun Gong (which just looks like aerobics to you and me) is illegal in China.

It’s undoubted that they are annoying the Embassy by doing this. And drawing attention to themselves in a peculiar way — though one that Jane Fonda would approve of.

This is a very subtle, but effective, way of drawing attention to yourself.  It’s probably not for us.

How to draw attention to yourself is a question we face in professional services. We want to share our ideas and expertise with people.  But we can’t take out ads, or stage protests or stunts.

And this week we have a film to promote. We think Social Media @ Work is a very interesting online event.  We like the idea of putting experts and interesting people infront of a camera to debate.  And then broadcasting that in a form that is engaging and interesting.

We want you to see it.

So how do we do that?

/df



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