TCR — Here’s a brave soul. Through a network of former Towers Perrin employees on LinkedIn I have just been forwarded a note from Robert Cornet on his blog. I don’t know him. But I admire his willingness to go into dangerous waters.
In his blog on 10 March (which I can’t get a clean link to) he publishes research findings that say that very few people think that PR professionals “know anything useful.”
So, let me be clear, I do not want to disparage PR people! I am interested in an even larger question: ‘Do communication professionals know anything useful for the business?’
The answer, I fear might not be far different from the poll that Robert has published.
And why is that?
I am not sure I am feeling brave enough to offer an answer.
What I can say though is that businesses at the moment are focused operationally. That’s why we see so many “One” programmes, and initiatives that promote keeping people, but reducing costs. And operational communications is not always a strong suit of communicators. We are seeing a lot of interest in ‘transformational’ communications. And not a lot of people who can do it. Not McKinsey, Bain or BCG. Not the big ‘communication’ firms.
Similarly, there’s a shocking piece in HR Magazine today saying:
Most HR Directors are not involved in making HR outsourcing decisions
That’s another ‘operational’ decision that isn’t happening where it should. Why is that? Do functions know as much about operations as they should?
P.S. Two events coming up: 23 March a Change course (info in blog below) and March 26th a Able Round Table event. Please ask and come!