LONDON — Recent analysis or Corporate Communications functions provides some surprising insights.
Something has happened to Corporate Communications. Not only are times changing but time has changed the function. Its future is now in doubt. And while that news is sobering, it is not necessarily the end of Corporate Communications. Many functions are already finding solutions. We examine these developments here.
From analysis of multinational corporations on five continents in 2012 Able and How has turned up some alarming and arresting findings. The Corporate Communications function has changed in many ways. Its budgets have been cut, reporting lines redrawn, and it’s suddenly in the unenviable position of needing to make the case for a seat at any table. But amidst this unsettling news are also the early signs of the way forward.
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