Competition, fear and organisational communications

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Sun’s up, uh-hun, looks okay,
And the world survives until another day,
And I’m thinking about eternity.
Some kind of ecstasy got a hold of me.

Had another dream about lions at the door,
They weren’t half as frightening as they were before,
And I’m thinking about eternity.
Some kind of ecstasy got a hold of me.

And I’m wondering where the lions are…

Bruce Cockburn
Wondering where the lions are

LONDON — It is perhaps a funny time to be talking about a growing business and competition. But there are probably a lot of people who read this who understand what this is all about. Organisational communications is increasingly important in businesses. Not just in the context of what is happening at this moment, but it has been growing for many years now.

The only challenge is that many companies do not know how they can make things better. There are lots of people suggesting things. There is a ‘product’ for just about every ill. But often you feel that the remedy would have been the same, regardless of the illness. So I am greatly encouraged to have competition. Not just from some of the great places I have worked, but also from other smaller organisations. I have seen interesting stuff being done in Australia recently. I have read some compelling books from US and Canadian academics. And I have been just down the street to parties hosted by really strong competitors.

A rising tide raises all boats. But what I still think is missing is a broad view of what our business is all about, and some kind of context that allows our potential customers and organisations broadly to see what kind of organisational communications they might need to fix there ills. And then the power and skills to do it.

There is enough work to be done for hundreds of firms like ours.

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