Common purpose: an industry association?

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BISHOPSGATE — I have just had a nice meal with a partner in the consultancy Totem Hill. They’re one of a few groups that we’ve been talking to about the “professionalisation” of our industry.

What does that mean? Apart from being worth a lot of points in Scrabble? Two things:

1. Our clients often don’t know they need us, and if they can figure out that they need the kind of help we provide, they don’t know where to go to get it.

2. Second there are quite a lot of successful businesses in the market with a single, clear solution… that they’ll apply to any illness you think you might have. (We’re not like that.)

I’d like to work to increase understanding of management consulting in communications and change. And there are a bunch of firms out there I’d be happy to pitch against more often. Seriously. If that meant that we were all pitching more often, it would be better for all of us.

/df



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