LONDON — It started as an idle comment on Twitter. Either Rach or Lee started it. Well, actually Wedge started it… Maybe I should start again.

Anyone interested in social media and communications will know that Wikipedia, while fantastic on the marriage of Britney Spears, is not so great on topics like Internal Communications.

In fact, the patchwork of an Internal Comms page was started by Wedge many years ago, but he takes no responsibility now. Acknowledging that it’s a mess.

Earlier this summer we fell into some idle conversation about fixing it. Social Media superstar Rachel Allen, former CIPR head Lee Smith, communications dean Liam Fitzpatrick, tech-god Wedge and I. Soon Twitter’s only permanent resident, and Virgin Media Internal Communications head, Abi Signorelli was also involved.

We pledged to get together in one afternoon and “fix it”.

Tomorrow afternoon (Thursday 20 August) from 3 pm to 5 pm BST (10 to 12 EST) etc. we will gather and try to take a crack at it. We hope that others will join in online.

A few people have had to drop out for reasons ranging from travel to ‘real work’, but we will persist. Some others have already written their sections and all that remains is to post them.

You know, it may not work. Wikipedia works in mysterious way. They may dump us out entirely. But we will soon see.

I hope you’ll come by and have a look. Write a bit… Or even simply follow us on Twitter at CommsFlashMob.

/df