It’s hot here. Really hot. 36oC at 07:45 this morning kind of hot!
Some of the team are out here in Doha working on our latest assignment – to develop a consistent message for a newly rebranded organisation, communicate that to senior leaders and engage them in the changes to come.
There’s change happening all the time out here in the world’s richest country. And with solid financial backing it might seem like it should be an easy task.
But organisations face the same challenges however big or small, cash rich or in debt.
Being able to create a clear vision and articulate that at the top of the organisation is essential to effective change. In companies where there is a silo culture, having everyone on the same page and pulling in the same direction will kick start your change programme. It sounds simple but how does it compare in your organisation?
Some of the most successful organisations such as GE, Disney and IBM had a simple, clear strategy that everyone could follow.
So, how do you go about aligning leadership?
There are some sound principles about positioning strategic goals, keeping it simple and being able to tell a compelling story. There’s a range of tactics for engaging senior leaders and supporting them and their teams to take up the challenge.
Company culture can be difficult to shift. The ‘this is how we’ve always done it’ mentally needs to be realigned to the new company goals. And there will always be a tightrope act between respecting what has been, and setting a new direction.
It can be done. But tread carefully!
For now, it’s shades on, air conditioning up and back to delivering a growing business its new story of change.
Will in Doha
