
FULHAM — The title should read: “The fine line between business vanity and genius: that’s change management.” But it was too long.
I have just read about the Galacticos Island this morning. A billion-dollar plan to build a Real Madrid theme-park island in the UAE. It was being derided as a wild and silly idea. Who would want to stay in a Christiano Rinaldo Suite? (Is it complete with single bed and pram?) Is the way the coverage seems to go.
Business vanity!
Until you know that the man pumping in good money after bad at Real these days is a construction magnate. And when you consider the demand for football experiences in the near and far east, anything is possible.
I met a lovely lady in Doha recently who explained that her husband had bought season tickets to Manchester City — for their two kids really — so the family flies from Qatar to Manchester to watch the home games.
Madness!
Yes. But it is also true.
Years ago the CEO of a Dutch bank came under fire for their sponsorship of the Volvo Ocean Race.
“Why do we do this?” someone was reputed to have asked him. “Because I like yachts,” was the honest answer.
There are as many hair-brained schemes out there as there are executives. And only the ones that work are really easy to qualify as corporate genius.
However there is another factor.
Acts of vanity / genius will rise and fall based on the ability to manage the transition from one way of thinking to another. That is the ability to manage change.
Change management is a fundamental ingredient of successful change in business. And without change their is no innovation or growth in business.
It doesn’t have to be an island in the Persian Gulf. But, yes, change management could help with that too.
/df


