Comments on: Welcome to the High Street, Santander http://www.ableandhow.com/blog/change/welcome-to-the-high-street-santander Communication, organisational communication, change management and people. And some other things... Sat, 11 Feb 2012 08:33:30 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Mike Klein http://www.ableandhow.com/blog/change/welcome-to-the-high-street-santander/comment-page-1#comment-3928 Mike Klein Mon, 11 Jan 2010 09:27:00 +0000 http://www.ableandhow.com/blog/?p=1166#comment-3928 From my experience living and working in the UK, the Brits (and particularly the English) are a funny lot when it comes to xenophobia and, for lack of a better term, xenophilia. Yeah, the Abbey-Santander rebranding may make "Little Englanders" cringe, but many of those folks will cring, go to the pub, and order a Stella or a Budweiser. As you say, the British high street is chock full of foreign/international brands. Santander is branding in the right places--particularly in F1. The name Santander also doesn't sound "that foreign"--no stray vowels at the end. :) Also, it's rich that The Sunday Times piped in. Where is Rupert Murdoch from? Surely not anywhere near Bow Bells. From my experience living and working in the UK, the Brits (and particularly the English) are a funny lot when it comes to xenophobia and, for lack of a better term, xenophilia. Yeah, the Abbey-Santander rebranding may make “Little Englanders” cringe, but many of those folks will cring, go to the pub, and order a Stella or a Budweiser.

As you say, the British high street is chock full of foreign/international brands. Santander is branding in the right places–particularly in F1. The name Santander also doesn’t sound “that foreign”–no stray vowels at the end. :)

Also, it’s rich that The Sunday Times piped in. Where is Rupert Murdoch from? Surely not anywhere near Bow Bells.

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